Welcome to Digitize Your Watercolors To Create Products For Print & Web
I’m Glad You Are Here!
Welcome! I’m glad you’re here!
I’m Gabby Conde. I’ve used watercolors off and on since I took my first class when I was younger, and finally started to get serious about creating digital watercolor products after my studies in visual communication and art therapy. I found that I enjoyed watercolors more than any other medium. It relaxes me and makes me smile. Now I love creating products and am glad to show you how to create products too.
Let’s have fun in the course together.
If you need to reach me, you can email me at [email protected] with any questions, suggestions, or feedback you might have as you go through the course.
Click the links below to go to the start of each day’s content.
Overview of What You Will Create In This Course
If you’ve had experience with watercolors, or, are a completely new beginner, you’ll see how to use your watercolor projects to create products in this course.
If you need ideas for watercolor projects, or the step-by-step how-to paint with watercolors, I offer a free Get Started With Watercolors online course that you can register for and access.
Throughout this course, you’ll learn techniques you can use step-by-step to create products. Besides the techniques I teach you, you’ll also go through 4 different projects with me as you watch over my shoulder how to create them yourself.
Here’s a list of the projects that I walk you through in this course:
- Create a Mug
Here’s an example mug I created:
2. Create a Pillow
You can use your watercolor illustrations to create pillows really easily!
3. Create a Stationary Card
Have fun sayings you want to add to a card? Or come up with your own blank line of cards to sell, featuring your art work? Let’s walk through creating a stationary card!
4. Create a book cover
If you publish journals, planners, coloring books, or other book products, then you need a unique cover. Use your watercolor projects for cover art. I show you how!
Why Create Watercolor Products for Print and Web
The reasons why I started to create watercolor products vary for me. I always enjoyed painting, art and creating things. I put it aside when I started doing digital marketing work, but there was always a part of my work that was still creative. I had to find an outlet for my creativity. When I would work on digital marketing, a part of my mind would always think about how I could be creating fun, beautiful things that would delight people and make them smile. But I didn’t allow myself the time until I had enough of feeling chained to my desk.
I made plans to go to a Pinterest conference that was coming to town. There were classes on watercolors, letting, line art and more. I signed up for all of the watercolor and art-based ones that I could. I was thrilled to discover how easy it was to regain my technique after years of not taking the time to paint. I wondered why I had ever stopped… it gave me such joy to paint, made me feel calmer and overall better!
From there on, I knew what I wanted to do. I wanted to teach watercolor painting and other techniques to ladies who want to tap into their creativity and create! Not only to create, but also to give them the opportunity to turn their creations into a business. Whether you want to earn a little or a lot, let it be a side hustle or a full-time gig, I had the dream to bring that opportunity to you.
Because I know from years of digital marketing that putting in the time and effort can pay off with as much or as little as you’d like to earn from it. Here are a few reasons why creating watercolor products is an awesome opportunity to earn extra income.
1. It gives you a unique product line. Everyone has their own style and technique in art. No two styles are alike, I believe. Whatever you create is a unique part of you. And you can channel your creativity into anything you can imagine. If you want a pillow line, you can create one that is in your style. If you enjoy pairing art with inspiring words, that opportunity is there for you. If you enjoy spreading a message, you can add these to your pillows, artwork, greeting cards, stationery, and posters! There are so many products that are available for you to create with that the potential is there for you to create your own line of products.
2. Yes, people will like your work. You’ll be surprised by how many people are looking for unique products they can’t find in major shopping chains. In fact, if you look inside your latest major home goods store, many of their products aren’t unique at all. They’re all kinda plain. Who wants plain in their house? Really? If you look at interiors and pictures people are posting on Instagram, Facebook and other sites nowadays, you’ll see that they’re all expressing their personality, likes and dislikes more and more. And many of them do not post plain pillows. Sorry, I just haven’t seen it happen. They post pillows with funny sayings, inspirational sayings, and even unique watercolored ones! That’s because people love color!!!! We aren’t all attracted to neutral beige or gray… most people love to have things with color because it makes them feel good. So paint, use your colors. Someone will love it out there. There’s over a billion of us. There’s bound to be at least 1 person who will enjoy it and likely many, many more than that.
3. You can earn money. If you’ve been looking for a way to earn some extra income, using your watercolors is a great way to do that! It might be a slow start at first, but, as you’re consistent at producing products and keeping in touch with your audience, you should start to see your following and sales grow.
4. It’s fun! If you enjoy painting watercolors, then you will find it fun to do. And what’s better than spending time painting rather than doing something you don’t enjoy?
5. It gives you permission to take those watercolor classes you’ve always wanted to take. Yes, if you want to work on your technique, even more, you can take them for business reasons now. ?
There are plenty of more great reasons why it’s a great time and opportunity to create watercolor products. Maybe you have a few reasons of your own that aren’t listed above. If you do, then take some time to write down the 3 main motivators that make you want to paint watercolor projects and make products. You’ll use these as you go along in your business to remind yourself of the WHY behind what you’re doing.
Supplies: What You Need To Get Started
1. Scanner – To scan in your watercolor paintings, you’ll need a 300dpi (or above) scanner and a computer to scan your images into.
2. A scanner at a local printing store – If you don’t have a scanner or computer, you can take your paintings to the local Office Depot or Staples, and maybe even a FedEx store and have them scan it and send the image to you through email. It usually costs only a few cents, so that is a very inexpensive option to get started.
3. Camera (optional) – Alternatively, you can take a picture of your artwork and send it to yourself. Although I didn’t cover this option in the course, you’ll need to take a picture of the artwork with at least 5MB/inch camera. Most cell phones have this ability today, but it’s always best to double check with your cell phone provider to make sure.
Of course, you’ll also need watercolor supplies and paintings that you do. If you need ideas or want to know how to get started with watercolors, you can sign up for my free 7-day Get Started With Watercolors course here!
What Software You’ll Need – Free and Paid
How to Transfer Your Artwork from Physical to Digital
How to Use a Scanner to Scan Your Artwork to Your Computer
Scan Your Artwork Onto Your Computer
Remove Your Background to Create Transparent Files and Clean Up Your Artwork
3 Ways to Remove Your Background
Learn how to use the Selection tool and a variety of other tools to delete the background from your watercolor paintings.
2. Delete the Background Using the Magnetic Lasso Tool
Learn how to use the Magnetic Lasso tool to create points along the edge of the watercolor images, then delete the background.
3. Take a Break and Hire a Person on Fiverr to Delete the Background For You
Need a break? Delegate this task to a person on Fiverr to delete the background of your images.
Go to Fiverr and type in “remove background” and it should bring up a lot of freelancers who can remove the background for you!
How to Isolate Individual Graphic Elements as Separate Files
See my process for isolating each element on your watercolor paper into individual files.
Refine Your Paintings with Adjustments to Create Variety
How to Edit Your Painting to Create a Variety of Products
How to Edit Your Colors
Use Your Individual Graphic Elements as Layers to Create Several Styles and Designs
Refine Your Paintings with Adjustments to Create Variety
Save Your Design for the Web and Print Products
Discover Which DPI to Use for Web and Print
Checklist for Creating a Stationary Card
Uncover the Correct Color Mode for Web and Print
Get Files Ready in the Right Formats for Web and Print Products
Create Designs for Print-On-Demand Dropship Products
What Are Print-On-Demand and Dropship Products?
Create a Mug with Me
Create a Pillow with Me
Create a Stationary Card with Me
Create a Journal or Book Cover with Me
Add Your Digital Product Design to Mockups to Display Where You Have Them for Sale
Where to Find Mockup Ready Images and PSD Files
There’s a number of marketplaces online where you can find images and PSD files to add your product to. You can choose to add it to an image resembling a natural scene where the product would be used, shown with a model, or even on just a white background with a hint of drop shadow. The choice is yours.
If you look on Etsy and Shopify at some of the shops, you’ll see a variety of styles and ways to display your product. My tip is to experiment and try about 3 different ways of displaying your product. See which one people react to the most and use that one as your main image for the product.
Here’s a few of my favorite places to find stock images and PSD files for product display:
Add Your Product to PSD Smart Art Files
Add Your Product to Styled Stock Photos
Make Your Product Look Natural as if it is Part of the Scene
Where to Sell Your Products Online
Overview of Places to Add Your Product for Sale
Check this list often! I’ll be adding more marketplaces.
Tips on How to Diversify Your Products
The more marketplaces you list on, the more audiences you will reach. Each marketplace has some crossover audience and some audiences that are loyal to that marketplace. Take, for example, Amazon, there are some people who do not shop with them because they are a huge marketplace. They may prefer a smaller marketplace that features small businesses and individual craft makers like Etsy.
If you notice the most popular products on Etsy, they’re mostly created for women, while Amazon features products for both men and women. Not to say that Etsy doesn’t have men shopping there too, but the majority are women.
As you list on different marketplaces, you’ll start to see which demographic you reach and your most popular customers. It’s best to diversify where you list your products so that you can have your products listed on more than one site. This is how you will gain customers faster.
Here are some tips on how to diversify:
1. List in multiple sizes. Don’t forget that there are people of all sizes and shapes looking for your products. If you’re creating t-shirts, leggings or hoodies, list them in multiple sizes, as high as you can go
2. Create several versions of the 1 graphic. If you’re creating a graphic with text, for instance, in white, create one in black too. Maybe try gray. How about purple? Try different colors to see which one performs the best in your listings.
3. Try different fonts. Same as above. People have different preferences. Try a brush script font and a sans serif, serif and maybe even calligraphy. Try different styles to see which one works the best for the audiences you’re attracting to your products.
4. If you notice one product gaining in popularity, change just 1 thing about it and test it alongside the popular product. That 1 change may just make it more popular than the 1st product. Try it and see.
5. Add a personal story to your product. Maybe you have some inspiration behind designing the product. Did it solve a problem for you? Was it fun creating? Was your grandmother your inspiration? Add a short but sweet story and this diversifies your product amazingly in an instant.
6. Packaging can make or break a product. Try looking at the packaging you like. If you go down the wine section in any store, you will see a TON of wine bottles. I usually look for those bottles that stand out to me to know what kind of packaging look I like the best. I then take a picture of it or save the name of the brand and look up their site later to emulate their style. You can do this with other products as well in stores you frequent.
7. Save your ideas! If an idea strikes you, be sure to jot it down or save it somehow. It may leave your mind later so it is best to save the inspiration as soon as you have it. I’ve lost ideas 5 minutes later from not jotting them down. They come in and leave just as quickly.
Ecommerce Software to Use for Your Website
If you’re creating your own website, you’ll need ecommerce software to create a store with your products. You can have hosting on some of these platforms, or choose to install the software on your own WordPress site. Depending on the type of products you plan to sell, be sure to read their Terms of Conditions thoroughly for products that may be prohibited. If your product is listed on one of the prohibition lists for one software vendor, try another one because it may not be listed on their site.
Make Your Product Look Natural as if it is Part of the Scene
1. Checklist for Changing Colors in Photoshop
2. Checklist for Cleaning Up Paintings in Photoshop
3. Checklist for Creating a Book Cover
4. Checklist for Creating a Stationary Card
5. Checklist for Deleting Background Using Magnetic Lasso Tool in Photoshop
6. Checklist for Deleting Background Using Selection Tool in Photoshop